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In this section you’ll find marketing assets you can post on your site and style guidelines on how to use them.
The ToneTip logo is one of our most important assets. We use it with consistency and intention. Our dual wave logo represents the close relationship and connection between media creators and their audience. When the logo is turned ninety degrees, it looks like two people dancing. The best media creators and communicators have this close relationship with their audience.
The ToneTip brand consists of three elements that must be consistently used across all media platforms. The brand elements include the logo, jingle, and introduction. These guidelines are intended to promote consistent use of the ToneTip brand. This prevents confusion and makes it easier for people to instantly recognize ToneTip enabled media. These Guidelines also help protect our trademarks. This branding guide will be updated as needed to reflect media industry input and requested changes.
Logo Usage
The ToneTip logo conveys to your audience that you have a media production that contains ToneTip Audio QR codes. When they see the ToneTip logo, they are confident that media production contains embedded Audio QR codes and will use the ToneTip app to connect with your media, get more information and share with other people. It is best to place the logo at or near the beginning of the production. This gives the audience time to enable the ToneTip app. The logo may also be displayed throughout the production, whenever a ToneTip has been added to the production. This is an visual queue to the audience that a ToneTip has been added and that they are missing out on your information if they do not have the ToneTip app enabled. Detailed guidance is available in ToneTip course #302 – Basic ToneTip Video Editing. Additional use cases are described in the guidance below.
Primary ToneTip Logo
You may download the ToneTip logo here or below. It is important to use the most current version here. Do not use a ToneTip logo from a Google search that leads to a different website. It may be out of date or incorrect.
Primary Logo Color
Our primary logo is the double wave logo on a rounded square orange background. The Blue ToneTip logo is reserved for ToneTip certified 19k audio and video platforms.
Orange color is RGB: FF8800
Primary Logo
The Orange ToneTip logo on a white background is our primary logo use.
Logo Over Images
The ToneTip logo may be used over an image, placed with consideration of the image content and contrast. The double wave is always white in this case, never transparent or any other color.
The ToneTip Jingle is a one second note that is used with video and audio only platforms such as podcasts and radio. The jingle along with the ToneTip announcement informs the listening audience that they are listening to a ToneTip enabled audio production. The jingle may also be used with video productions along with the ToneTip logo. Download the jingle wav file here.
Jingle Usage
Both Audio and Video Productions benefit when the ToneTip jingle is used. It may be added whenever a ToneTip Audio QR code has been added to a production. This is an audio queue to the audience that a ToneTip has been added and that they are missing out on your information if they do not have the ToneTip app enabled. The jingle should be added to end at the same time the ToneTip ends. For specific instructions, watch ToneTip course #301, Basic ToneTip Audio Editing.
Jingle Burn
While it is common to use the jingle with each ToneTip that has been added to a production, care should be taken to not overuse the jingle in cases where there are multiple ToneTips within a few minutes. Excessive jingle use may have a negative impact on the audience experience. This is referred to as “Jingle Burn” or jingle burnout.
ToneTip Audio QR codes are a new technology that provide a powerful connection between media producers and their audience. With any new technology, a brief introduction is required until the technology becomes mainstream. The purposes of the ToneTip introduction are to:
1. Create audience awareness that Audio QR codes are being used in the production,
2. Understand how to recognize ToneTip productions
3. Encourage the audience to download the ToneTip app and get fully engaged.
We have created two standard introductions, one for audio media and one for video media. Our introduction statements may be updated as we find the best statements that resonate with audiences. After media market adoption, introductory statements will become unnecessary.
Optional Starting Statement
“Before we get started, you should know that…”
Standard Audio Introduction
“We use ToneTip Audio QR codes to instantly connect you to more information. You may hear the notification jingle (ding) whenever we have added a ToneTip. Be sure to download the ToneTip app to instantly get the information you want, when you want it.”
Optional Concluding Statements
1. “See ToneTip.com for more information.”
2. “This is terrific! With the ToneTip app, you don’t have to type in websites, phone numbers, or addresses, they are all saved to your history list. So, you can get the information you want, when you want it.”
Optional Starting Statement
“Before we get started, you should know that…”
Standard Video Introduction
“We use ToneTip Audio QR codes to instantly connect you to more information. You may see the ToneTip logo (display logo) and hear the notification jingle (ding) whenever we have added a ToneTip. Be sure to download the ToneTip app to instantly get the information you want, when you want it”
Optional Concluding Statements
1. “See ToneTip.com for more information”
2.“This is terrific! With the ToneTip app, you don’t have to type in websites, phone numbers, or addresses, they are all saved to your history list. So, you can get the information you want, when you want it.”
It is challenging for Podcasts, Radio and other audio productions to connect with their audience. Information like websites, phone numbers, and addresses are often lost as listeners don’t always have the opportunity to rewind the podcast, find program notes, or write down information during a radio broadcast. ToneTip Audio QR codes give producers the power to instantly connect with their listening audience.
Podcast and Radio Cover Art
For the most productive audio productions, include all three ToneTip branding elements (logo, jingle, and introduction statement)
The best practice is to include the ToneTip logo on your podcast cover art and radio station website to inform your audience that you are using ToneTip Audio QR codes in your podcast or radio productions. If you have a website, add a link to the ToneTip.com website. This will encourage more listeners to download the ToneTip app, engage with your media, share your production, and boost your media monetization.
Standard Audio Introduction Statement
With podcasts, the ToneTip Standard Audio Introduction statement (shown above) should be used within the first few minutes of each podcast. This will encourage listeners to download and turn on the ToneTip app before they get fully engaged with your podcast.
With radio stations, the ToneTip Standard Audio Introduction statement should be used at least every four hours. It is best to include the standard introduction at the beginning of your news segments, where you may have several news related ToneTip along with sponsor messages.
ToneTip Jingle
With purely audio media like podcasts and radio, it is critical to use the ToneTip Jingle to inform your listeners that you have just added a ToneTip. The best practice is to add the jingle at the very end of each ToneTip such that the ToneTip end and jingle end are aligned. With this arrangement, the user will hear the jingle at exactly the same time that the ToneTip appears on their screen. For the app user, this creates anticipation and excitement that more information is available just for them. Over time, listeners will expect to engage with your media whenever they hear a ToneTip jingle. This practice is explained in ToneTip Tutorial #301, Basic ToneTip Audio Editing.
You may have many ToneTips a few seconds apart when you reference several names, places, events, sponsors, or other lists that warrant using a ToneTip to link to more information. While the best practice is to use the jingle with each ToneTip added to your production, if you have several ToneTips a few seconds apart, it is best to limit jingle use to once every few minutes. Excessive jingle use may have a negative impact on the audience experience. This is referred to as “Jingle Burn” or Jingle Burnout.
Video platforms include Television, desktop, mobile, and video media including YouTube, Vimeo, and large screen presentations such as PowerPoint and presentations in stadiums, theaters, conference centers, classrooms and board rooms.
Typical Logo Placement
The best practice for video productions is to include all three ToneTip branding elements (logo, jingle, and introduction statement). This informs your audience that you are using ToneTip Audio QR codes in your video productions. If you have a website, add a link to the ToneTip.com website. This will encourage more viewers to download the ToneTip app, engage with your media, share your production, and boost your media monetization.
Additional Logo Placement
In addition to placing the ToneTip logo at the beginning segment of video productions, there is an added benefit to include the logo whenever a ToneTip has been added. With video productions, it is common to include the logo and jingle whenever a ToneTip has been added. This reinforces the message that you are using Audio QR codes and encourages viewers to download the app so they don’t miss out.
Standard Video Introduction Statement
With videos, the ToneTip Standard Video Introduction statement (shown above) should be used within the first few minutes of each video. This will encourage viewers to enable the ToneTip app before they get fully engaged with your video.
With TV stations, the ToneTip Standard Video Introduction statement should be used at least every four hours. It is best to include the standard introduction at the beginning of news segments, where you may have several news related ToneTips along with sponsor messages.
ToneTip Jingle
With video media, using ToneTip Jingle along with the logo, helps to inform your viewers that you have just added a ToneTip. Some viewers may be vision impaired, or may be momentarily just listening, rather than watching, so adding the jingle provides a secondary notification. The best practice is to add the jingle at the very end of each ToneTip such that the ToneTip end and jingle end are aligned in time. With this arrangement, the user will hear the jingle at exactly the same time that the ToneTip appears on their screen. For the app user, this creates anticipation and excitement that more information is available just for them. Over time, your audience will expect to engage with your media whenever they see the ToneTip logo, or hear the ToneTip jingle. This practice is explained in ToneTip Tutorial #302, Basic ToneTip Video Editing.
Music Usage
Recorded music and live concert productions may include ToneTip Audio QR codes to promote individual musicians, the band, display concert tour dates, sell merchandise, or anything else the music producer desires to promote. Audio QR codes may be added to music tracks without disrupting the music. Audio QR codes can be added to each track to provide an additional source of recognition and revenue for musicians. Online album or track cover art should include the ToneTip logo to inform music fans that the music production contains audio QR codes. If online or paper tickets are used to live concerts, the ToneTip logo should be included with the ticket.
Live events include concerts, sporting events, conventions, conferences, fairs, and other venues where audio is a critical component of the event. ToneTips are a great way to promote teams, players, musicians, sponsors, merchandise, and concessions. Due to printer color limitations, the ToneTip logo may be printed in black and white as shown in the ticket example below. The ToneTip logo should be included on the event tickets, in printed program guides, and on video screens. This will encourage your audience to download the ToneTip app, engage with your event, share productions, and boost your media monetization.
Event Tickets
The ToneTip logo should be included with printed and online tickets. Tickets may use the black ToneTip logo because of printer limitations.
| Logo | Notes | Downloads |
|---|---|---|
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White wave icon on orange background. May be used for any production. Font: Goudy Old Style, Color: FF8800. | JPG - 500x500 |
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White wave icon on blue background. The Blue ToneTip logo is reserved for ToneTip Blue Certified media platforms, systems and hardware. ToneTip Blue Certification is only issued to systems that achieve the highest level of audio performance. At this time, only ToneTip Inc. is authorized to issue Blue certification. | JPG - 500x500 |
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White wave icon on black background. The black ToneTip logo is for media that is printed in black on white. Font: Goudy Old Style, Color: 0D0D0D. | JPG - 500x500 |
